Menu Pulse · Single Read

One decision note first. We decide on the rest together.

The shortest way to see where you stand in your market before committing to a monthly retainer. One micro-market, a defined competitor list, a single delivery: a 3–4 page decision note ready for the management table.

Pricing

One-off and fixed. The figure is quoted after the scope session settles the region and comparison list; no hourly add-ons.

One-off
Where do I sit in my market, and which question comes first?
  • 1 micro-market, 8–12 comparisons
  • Full menu line, single snapshot
  • A 3–4 page executive decision note

Scope is defined before price

An undefined engagement turns into unlimited work. So the scope is written across four axes up front and appears verbatim in the proposal.

Micro-market
1 region × peer group (e.g. Istanbul/Beşiktaş · QSR Burger)
Comparison set
8–12 competitor branches; we pick the list together
Product depth
Full menu line: all visible cards, category mix, combo ratio, gram weights
Time
Single cross-section — not a weekly series
Delivery
3–4 page executive decision note (print and PDF ready)

What the decision note contains

01

Price Ladder

P25–median–P75 bands across canonical product groups, and where you sit inside them.

02

Portfolio & Menu Cross-section

Category mix, combo density and gram-weight comparison.

03

Operational Signals

Minimum basket, opening hours, rating and review volume relative to the peer group.

04

Management Table Questions

Four to five prioritised decision topics for the pricing committee.

What it does not cover

Writing the limits up front is cheaper than arguing them later.

01
We do not dictate prices. Instead of "set your price at X", we present market observation and discussion questions.
02
Without your sales and cost data, no causal claim is made about profitability or demand; menu engineering with that data is a separate engagement.
03
The standard note labels competitors anonymously. A named appendix is prepared separately, subject to source and licence checks.
04
It is a single cross-section; a weekly change series requires regular tracking.

How it runs

  1. 01

    Scope session

    Decision question, micro-market and comparison list are set together. The fixed price follows this session.

  2. 02

    Observation and verification

    Menu and price observations are collected, matched to canonical products, and low-confidence lines are reviewed by hand.

  3. 03

    Decision note and review

    Findings, data limits and discussion topics are written up; we walk through them together.

What follows

If the note proves useful, the same scope can become regular tracking: same region, same branches, a growing time series. Continuing is not required — the entry engagement is complete on its own.

See regular tracking
Contact

Let's define the scope together.

Tell us which region and which competitors you want to see; we'll come back with a fixed-price scope proposal.

  • Defined scope, fixed price
  • Single delivery — no monthly commitment
  • Data limits stated inside the report
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