Price architecture
“Where does each product family sit in the market?”
Price ladder · peer set · action order
Revtral analyzes portfolio, menu and price movements for restaurants and HoReCa brands. We combine field experience with your business data and turn findings into practical decision notes.
Example: your price: 540 ₺ · Istanbul Europe
58 ₺ above the median, in the upper half of the middle band.
Operations and brand growth ask different questions of the same market. Start with the side that is yours.
We track where each product sits, how the menu is positioned and where the market is moving.
Our deliverable is not merely a dashboard or spreadsheet; it is a concise decision note showing which question should be solved first.
2026-W39 · 19 Brands · 24 Venues · 3,809 Menu Lines
Basket-level market price corridors (P25 - Median - P75)
19 brands; the largest holds 24%. No single price anchor, median 95 ₺.
Corridor wider than half the median; portion and gram weight differentiate more than price.
16 brands across 219–462 ₺; median 375 ₺. Different service models sit side by side in one cell.
11 brands within 395–536 ₺; median 460 ₺, limited dispersion.
“Where does each product family sit in the market?”
Price ladder · peer set · action order
“How does your product mix align with market demand?”
Category spread · add-on/combo architecture · decision brief
“Which accounts under-represent the brand?”
Penetration map · account priority · field list
Our team knows P&L, field, supplier and online-platform decisions first-hand. That is why we discuss the consequence of a metric, not the metric alone.
Budget, food cost, pricing and concept management across multi-site operations.
Point-level sales, team targets and online-ordering quality metrics.
Penetration, account segmentation and the path from raw data to a decision note.
We started with an Istanbul · Beşiktaş pilot and are expanding our coverage step by step. Who it's for: chain restaurants, cafés, quick-service brands and HoReCa brands / suppliers.
If you would rather start without a monthly commitment: one micro-market, a jointly selected comparison set and a single delivery, at a fixed price.
One micro-market, a selected comparison set, a single delivery: a fixed-price entry engagement.
Tell us which service you're interested in and what you need; we'll come back with a tailored proposal.