Price architecture
“Where does each product family sit in the market?”
Price ladder · peer set · action order
Revtral analyzes portfolio, menu and price movements for restaurants and HoReCa brands. We combine field experience with your business data and turn findings into practical decision notes.
Every engagement starts with a defined scope and a decision question.
Operations and brand growth ask different questions of the same market. Start with the side that is yours.
We track where each product sits, how the menu is positioned and where the market is moving.
Our deliverable is not merely a dashboard or spreadsheet; it is a concise decision note showing which question should be solved first.
5 National Chains · 752 Items · Market Observation
Category market price corridors (P25 - Median - P75)
80% of chains fix price at 60 ₺; divergence only at top tier.
Low price elasticity; portion grams dictate real profitability.
125% spread between min and max across market tiers.
Market average clusters consistently around 360 ₺.
“Where does each product family sit in the market?”
Price ladder · peer set · action order
“How does your product mix align with market demand?”
Category spread · add-on/combo architecture · decision brief
“Which accounts under-represent the brand?”
Penetration map · account priority · field list
Revtral brings years of hands-on HoReCa management and data analytics to the same table.
We have personally owned P&L, field, supplier–brand and online-platform decisions. That is why we discuss the consequence of a metric, not the metric alone.
Budget, food cost, pricing and concept management across multi-site operations.
Point-level sales, team targets and online-ordering quality metrics.
Penetration, account segmentation and the path from raw data to a decision note.
We started with an Istanbul · Beşiktaş pilot analyzing 5 national chains and 752 menu items, expanding our coverage step by step.
Who it's for: chain restaurants, cafés, quick-service brands and HoReCa brands / suppliers.
Menu & Price Tracking is the data layer beneath our advisory and can also be commissioned as a narrower starting engagement.
Track menu, price and campaign moves across your market every week.
Tell us which service you're interested in and what you need; we'll come back with a tailored proposal.