We observe the publicly available menus and prices of a fixed restaurant panel across six regions, every week under the same conditions. The result is a concise note for the management table: your position, the items that stand apart from the market and the questions worth discussing.
Example: your price: 540 ₺ · Istanbul Europe
58 ₺ above the median, in the upper half of the middle band.
Not raw price lists; a few clear findings that drive decisions.
The market's middle 50% range and median for each product group, and where your price sits in it.
Price rises, discounts, new or removed items and campaigns, on the same branches every week.
Your items that sit clearly above or below the market, ranked by importance.
Portion transparency, meal/combo share and portion-size comparison.
Every observation keeps a page record; if a number is challenged, we show its source.
Each brand counts once and every cell draws on at least five independent brands. No competitor names.
Scope is set on four axes: region, number of branches, product depth and cadence. Pricing is proposed with the scope agreed in the first meeting.
First we agree the decision question, region, comparison market and delivery cadence.
Which regions, which category, which of your branches and how the comparison market is defined.
Same branches, same weekday, same conditions; every observation with evidence.
We review the findings, data limits and open questions together with your own cost and demand data.
Tell us about your brand and the region you want to track; we'll agree the scope and cadence together.